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Moto Guzzi
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Moto Guzzi : 100 Years

Book Details

Format Hardback or Cased Book
ISBN-10 8891831875
ISBN-13 9788891831873
Publisher Mondadori Electa
Imprint Mondadori Electa
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 12th, 2021
Print length 240 Pages
Weight 1,906 grams
Dimensions 25.20 x 31.90 x 2.60 cms
Product Classification: Motorcycles: general interest
Ksh 10,800.00
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This book tells the story of one of the world s most innovative, beloved, and famous motorcycle manufacturers on its 100th anniversary.
This book tells the story of one of the world’s most innovative, beloved, and famous motorcycle manufacturers on its 100th anniversary.

In 1921, Giorgio Parodi founded Moto Guzzi with the mechanic Carlo Guzzi. The purpose of the company was to design innovative motorcycles in the Mandello del Lario headquarters on Lake Como, where the factory still stands today.
 
Moto Guzzi bikes immediately stood out for their high performance and technical sophistication. Their greatness was proven by competition wins, and these sporting triumphs were accompanied by commercial success that made Moto Guzzi the most important motorcycle manufacturer in Italy. These victories did not happen by chance, but were the result of continuous innovation. The company soon decided to withdraw from competitions because of its “manifest superiority” and instead focused on production. It has since continued to churn out iconic innovations and models, like the California, which was chosen by the LAPD for their patrols.
 
Moto Guzzi is no longer just a motorcycle but, like Harley-Davidson, it has become a style, a philosophy and a sign of belonging to the Guzzi tribe that unites movie stars like Ewan McGregor with acclaimed designers like Tom Dixon, musicians like Billy Joel, and astronauts such as Paolo Nespoli.
 

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