MSU Contributions to International Business and Innovation
Book Details
Format
Hardback or Cased Book
Book Series
Advances in International Marketing
ISBN-10
1848554400
ISBN-13
9781848554405
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 27th, 2009
Print length
244 Pages
Weight
514 grams
Dimensions
23.70 x 16.30 x 2.40 cms
Product Classification:
International businessSales & marketing management
Ksh 15,850.00
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Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
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