Book Details
Format
Hardback or Cased Book
ISBN-10
3631594453
ISBN-13
9783631594452
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Oct 31st, 2009
Print length
204 Pages
Weight
430 grams
Dimensions
15.50 x 27.90 x 1.70 cms
Product Classification:
Production & quality control management
Ksh 10,650.00
Manufactured on Demand
Delivery in 29 days
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Secure
Quality
Fast
A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. The model is based on stochastic purchase and switching probabilities, given certain conditions like prices and supportive marketing activities (like delivery time or shop environment). A company can fit its consumer base to the model and simulate various effects on its earnings by altering prices or marketing activities. The model is a market-based playground to develop new holistic strategies for a multichannel company without affecting the market.
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