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Multilatinas
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Multilatinas : Strategies for Internationalisation

Book Details

Format Paperback / Softback
ISBN-10 1107562139
ISBN-13 9781107562134
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 24th, 2022
Print length 379 Pages
Weight 552 grams
Dimensions 15.20 x 22.80 x 2.60 cms
Product Classification: International businessMultinationals
Ksh 7,100.00
Werezi Extended Catalogue 0 in stock

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This book studies the internationalization strategies of sixty-two large Latin American multinational companies, drawing on survey-based data on their organizational resources and environment. It is an invaluable read for graduate students in international business focusing on Latin America, as well as executives and practitioners in Latin American businesses.
The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America''s place in international business.

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