Multimedia : A Critical Introduction
by
Richard Wise
Book Details
Format
Hardback or Cased Book
ISBN-10
0415121507
ISBN-13
9780415121507
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 1999
Print length
240 Pages
Weight
454 grams
Product Classification:
Cultural studiesMedia studiesSociology & anthropologyGraphical & digital media applications
Ksh 8,300.00
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The latest revolution in Media - the advent of multimedia and digital communication, heralds a new age. This book looks at what we can actually expect multimedia to deliver, in terms of change and improvement.
Multimedia: A Critical Introduction is a comprehensive guide to the new media form which has resulted from the application of computer technology to existing techniques of broadcasting and telecommunications transmission. The rapid growth of multimedia technologies such as the internet, e-mail and digital television holds the promise of a new ''information age'' in which individual tastes are catered for, citizens become better informed, and new wealth is created. But are new media technologies really designed to achieve these utopian aims?
Multimedia: a critical introduction provides a historical, cultural and political context to the development of multimedia, as both a technology and a concept. Individual chapters address:
* the origins of multimedia in the unlikely interaction between the military and 1960s counter-culture: how the phenomenal US budgets allocated to US military research resulted in the microchip, and why the efforts of counter-culture computer hobbyists evolved into a multi-billion dollar industry.
*the wider democratic and cultural implications of multimedia in the wake of the deregulation of the media industries by ''new right'' governments in the 1980s, which has led to the domination of the media by transnational conglomerates.
* issues of privacy and censorship in relation to new media, including discussion of cryptography, electronic surveillance, and attempts to regulate material such as pornography on the internet.
* the use of digital technology to create special effects in feature films.
Multimedia: a critical introduction provides a historical, cultural and political context to the development of multimedia, as both a technology and a concept. Individual chapters address:
* the origins of multimedia in the unlikely interaction between the military and 1960s counter-culture: how the phenomenal US budgets allocated to US military research resulted in the microchip, and why the efforts of counter-culture computer hobbyists evolved into a multi-billion dollar industry.
*the wider democratic and cultural implications of multimedia in the wake of the deregulation of the media industries by ''new right'' governments in the 1980s, which has led to the domination of the media by transnational conglomerates.
* issues of privacy and censorship in relation to new media, including discussion of cryptography, electronic surveillance, and attempts to regulate material such as pornography on the internet.
* the use of digital technology to create special effects in feature films.
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