Multimodality and Genre : A Foundation for the Systematic Analysis of Multimodal Documents
1st ed. 2008
by
J. Bateman
Book Details
Format
Paperback / softback
ISBN-10
1349280798
ISBN-13
9781349280797
Edition
1st ed. 2008
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2008
Print length
312 Pages
KSh 16,200.00
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The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
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