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Multimodality and Social Interaction in Online and Offline Shopping

By: Gitte Rasmussen (Author) , Theo (University of Southern Denmark) van Leeuwen (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032255910

Publisher: Taylor & Francis Ltd

Publication Date: Sep 5th, 2023

Category: LINGUISTICS

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This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

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