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Multinational Management, International Edition
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Multinational Management, International Edition

Book Details

Format Paperback / Softback
ISBN-10 1285096223
ISBN-13 9781285096223
Publisher Cengage Learning, Inc
Imprint South-Western College Publishing
Country of Manufacture US
Country of Publication GB
Publication Date Apr 15th, 2013
Print length 768 Pages
Weight 1,230 grams
Dimensions 25.20 x 20.40 x 2.30 cms
Ksh 19,900.00
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Examines comparative management issues, revealing the strengths and weaknesses of competitors and how to adapt organizational practices. This title covers the topics of formation and implementation of strategies in the global environment, negotiation and cross-cultural communication, international human resource management, and business ethics.
In today’s increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah’s MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions—equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more.

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