Multinationals and Transition : Business Strategies, Technology and Transformation in Central and Eastern Europe

Name: Multinationals and Transition
Brand: Palgrave Macmillan
SKU: 9781349428748
Price: 16200 KES
Availability: OutOfStock
ISBN: 9781349428748

1st ed. 2004

by J. Manea , R. Pearce

Book Details

Format Paperback / softback

ISBN-10 1349428744

ISBN-13 9781349428748

Edition 1st ed. 2004

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 2004

Print length 198 Pages

Product Classification: Development economics & emerging economies Development economics and emerging economies International business Organizational theory & behaviour Organizational theory and behaviour

KSh 16,200.00

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This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.

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