Multisensory Design of Retail Environments : Vision, Sound, and Scent
2023 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Science meets Practice
ISBN-10
3658412410
ISBN-13
9783658412418
Edition
2023 ed.
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 2023
Print length
72 Pages
Weight
254 grams
Dimensions
15.10 x 21.80 x 1.10 cms
Ksh 6,300.00
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Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis.
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.
But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice.
Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
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