Muse on Madison Avenue : Classical Mythology in Contemporary Advertising
Book Details
Format
Paperback / Softback
Book Series
Studien zur Klassischen Philologie
ISBN-10
3631376529
ISBN-13
9783631376522
Publisher
Peter Lang GmbH
Imprint
Peter Lang GmbH
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Jan 7th, 2002
Print length
158 Pages
Weight
218 grams
Dimensions
15.00 x 21.00 x 1.10 cms
Product Classification:
Advertising
Ksh 7,000.00
Manufactured on Demand
0 in stock
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Quality
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Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community’s myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.
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