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Museum Marketing

By: Ruth Rentschler (Author) , Anne-Marie Hede (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780750680653

Publisher: Taylor & Francis Ltd

Publication Date: Jul 3rd, 2007

Weight: 460 grams

Dimension: 23.40 x 15.40 x 1.60 cms

Category: MUSEOLOGY & HERITAGE STUDIES

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Delivery by 22 November when you order within the next 0 days 1 hours 54 minutes 43 seconds

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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

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