Book Details
Format
Paperback / Softback
ISBN-10
2807611605
ISBN-13
9782807611603
Edition
New
Publisher
PIE - Peter Lang
Imprint
PIE - Peter Lang
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Oct 22nd, 2019
Print length
228 Pages
Weight
316 grams
Dimensions
14.70 x 21.00 x 1.70 cms
Product Classification:
Cultural studiesCultural studiesBusiness strategyManagement of specific areas
Ksh 5,600.00
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This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies
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