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Music, Markets and Consumption

By: University of Sheffield) O'Reilly Management School Daragh (Lecturer in Marketing (Author) , King's College London) Larsen Gretchen (Department of Management (Author) , Keele University) Kubacki Krzysztof (Keele Management School (Author)

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Ksh 25,200.00

Format: Hardback or Cased Book

ISBN-13: 9781908999511

Publisher: Goodfellow Publishers Limited

Publication Date: May 31st, 2013

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A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

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