Music, Movies, Meanings, and Markets : Cinemajazzamatazz
Book Details
Format
Paperback / Softback
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1138203009
ISBN-13
9781138203006
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 15th, 2016
Print length
384 Pages
Weight
453 grams
Ksh 11,150.00
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. After a review of other work on music in motion pictures, the book explores and illustrates the ways in which on-screen jazz performances contribute to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.
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