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Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism

By: Reuben Rose-Redwood (Author) , Jani Vuolteenaho (Author) , Craig Young (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367756246

Publisher: Taylor & Francis Ltd

Publication Date: Jul 8th, 2021

Dimension: 24.60 x 17.40 x 44.90 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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This edited collection examines the political economy and cultural politics of urban place naming and considers how the commodification of naming rights is transforming the cultural landscapes of contemporary cities.

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