Narrative Organizations : Making Companies Future Proof by Working With Stories
2020 ed.
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3662614235
ISBN-13
9783662614235
Edition
2020 ed.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 29th, 2021
Print length
223 Pages
Product Classification:
Communication studiesBusiness strategyManagement & management techniquesPublic relations
Ksh 8,100.00
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This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective.
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation.
By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.
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