Nation Branding : Concepts, Issues, Practice

Name: Nation Branding
Brand: Taylor & Francis Ltd
SKU: 9780367569891
Price: 9850 KES
Availability: OutOfStock
ISBN: 9780367569891

by Keith Dinnie

Book Details

Format Paperback / softback

ISBN-10 0367569892

ISBN-13 9780367569891

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 12th, 2022

Print length 268 Pages

Weight 600 grams

Dimensions 18.90 x 24.60 x 2.30 cms

Product Classification: International relations Advertising Public relations Hospitality, sports, leisure and tourism industries Tourism industry

KSh 9,850.00

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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

Get Nation Branding by Keith Dinnie at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 268 pages.