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Nation Branding in Modern History

By: Carolin Viktorin (Author) , Jessica C. E. Gienow-Hecht (Author) , Annika Estner (Author)

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Ksh 6,100.00

Format: Paperback or Softback

ISBN-13: 9781789207934

Publisher: Berghahn Books

Publication Date: Nov 1st, 2020

Weight: 408 grams

Dimension: 15.20 x 22.70 x 2.60 cms

Category: Postwar 20th century history, from c 1945 to c 2000

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A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

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