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National Brands and Global Markets

By: Nikolas Glover (Author) , UK) Higgins David M. (Newcastle University (Author)

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Ksh 28,800.00

Format: Hardback or Cased Book

ISBN-13: 9780367754976

Publisher: Taylor & Francis Ltd

Publication Date: Feb 2nd, 2023

Weight: 546 grams

Dimension: 24.20 x 16.00 x 2.20 cms

Category: HISTORY

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Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.

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