National Image & Competitive Advantages : The Theory & Practice of Place Branding
Book Details
Format
Paperback / Softback
ISBN-10
8763001721
ISBN-13
9788763001724
Publisher
Copenhagen Business School Press
Imprint
Copenhagen Business School Press
Country of Manufacture
DK
Country of Publication
GB
Publication Date
May 30th, 2006
Print length
237 Pages
Weight
418 grams
Dimensions
22.70 x 15.80 x 1.60 cms
Product Classification:
Sales & marketing
Ksh 4,500.00
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Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country''s national image.
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