Native Advertising : Advertorial Disruption in the 21st-Century News Feed
by
Lisa Lynch
Book Details
Format
Paperback / Softback
Book Series
Disruptions
ISBN-10
1032178698
ISBN-13
9781032178691
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2021
Print length
136 Pages
Weight
250 grams
Ksh 4,500.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.
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