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Navigating Nationalism in Global Enterprise

By: Christina (Copenhagen Business School) Lubinski (Author)

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Ksh 18,000.00

Format: Hardback or Cased Book

ISBN-13: 9781316511282

Publisher: Cambridge University Press

Publication Date: Nov 3rd, 2022

Weight: 588 grams

Dimension: 15.80 x 23.60 x 2.50 cms

Category: Asian history

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An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

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