Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Book Details
Format
Hardback or Cased Book
ISBN-10
1835492738
ISBN-13
9781835492734
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 23rd, 2024
Print length
248 Pages
Weight
480 grams
Dimensions
15.80 x 23.70 x 2.00 cms
Product Classification:
E-commerce: business aspectsSales & marketingMarket research
Ksh 14,400.00
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Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
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