Negative Political Advertising : Coming of Age
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Communication Series
ISBN-10
0805808345
ISBN-13
9780805808346
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 1st, 1991
Print length
332 Pages
Weight
703 grams
Product Classification:
Media studiesMedia studiesPolitics & governmentPolitics and government
Ksh 18,700.00
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0 in stock
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Quality
Fast
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
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