NeoNarratives : Building Brands for the Next Decades
Book Details
Format
Hardback or Cased Book
ISBN-10
3899864395
ISBN-13
9783899864397
Publisher
AVEdition
Imprint
AVEdition
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 10th, 2025
Print length
300 Pages
Product Classification:
Business innovationAdvertisingPublic relations
Ksh 7,000.00
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On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.
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