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Netnography Unlimited

By: Robert V. Kozinets (Author) , Rossella Gambetti (Author)

2 in stock

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780367425654

Publisher: Taylor & Francis Ltd

Publication Date: Dec 30th, 2020

Weight: 642 grams

Dimension: 17.60 x 25.40 x 2.50 cms

Category: Research methods: general

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Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.

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