Networks, Crowds, and Markets : Reasoning about a Highly Connected World
Book Details
Format
Hardback or Cased Book
ISBN-10
0521195330
ISBN-13
9780521195331
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 19th, 2010
Print length
744 Pages
Weight
1,386 grams
Dimensions
26.30 x 19.10 x 3.40 cms
Product Classification:
Social interaction
Ksh 11,500.00
Manufactured on Demand
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3 copies in stock
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This introductory book on the new science of networks takes an interdisciplinary approach to understand many phenomena of modern society: the rapid growth of the internet, the ease of global communication, the spread of news and information, and the way epidemics and financial crises develop with startling speed and intensity.
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.
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