Neuromarketing For Dummies
Book Details
Format
Paperback / Softback
ISBN-10
1118518586
ISBN-13
9781118518588
Publisher
John Wiley & Sons Inc
Imprint
For Dummies
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Nov 26th, 2013
Print length
416 Pages
Weight
770 grams
Dimensions
18.50 x 23.50 x 2.20 cms
Product Classification:
Business & management
Ksh 3,400.00
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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
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