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Neuromarketing For Dummies

By: Stephen J. Genco (Author) , Andrew P. Pohlmann (Author) , Peter Steidl (Author)

4 in stock

Ksh 3,250.00

Format: Paperback or Softback

ISBN-13: 9781118518588

Publisher: John Wiley & Sons Inc

Publication Date: Nov 26th, 2013

Weight: 820 grams

Dimension: 18.50 x 23.50 x 2.20 cms

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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

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