Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3658351845
ISBN-13
9783658351847
Edition
2022 ed.
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 4th, 2022
Print length
140 Pages
Ksh 13,500.00
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It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
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