Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales
2022 ed.
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
365835187X
ISBN-13
9783658351878
Edition
2022 ed.
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 5th, 2023
Print length
140 Pages
Weight
242 grams
Dimensions
15.50 x 23.40 x 1.10 cms
Ksh 9,900.00
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It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
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