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Neuroscience for Organizational Communication
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Neuroscience for Organizational Communication : A Guide for Communicators and Leaders

2022 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 9811670366
ISBN-13 9789811670367
Edition 2022 ed.
Publisher Springer Verlag, Singapore
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 4th, 2022
Print length 108 Pages
Weight 310 grams
Dimensions 15.70 x 21.80 x 1.50 cms
Ksh 7,200.00
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From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.
Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

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