New Business for Old Europe : Product-Service Development, Competitiveness and Sustainability
Book Details
Format
Hardback or Cased Book
ISBN-10
1874719926
ISBN-13
9781874719922
Publisher
Taylor & Francis Ltd
Imprint
Greenleaf Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 1st, 2006
Print length
480 Pages
Weight
820 grams
Dimensions
24.10 x 16.40 x 3.00 cms
Product Classification:
Research & development managementSustainability
Ksh 12,150.00
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Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies.
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research business management and sustainability normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services.
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