New Challenges to International Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Advances in International Marketing
ISBN-10
1848554680
ISBN-13
9781848554689
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 20th, 2009
Print length
432 Pages
Weight
432 grams
Dimensions
35.20 x 15.20 x 2.40 cms
Product Classification:
International businessSales & marketing
Ksh 19,600.00
Manufactured on Demand
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Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
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