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New Directions in Consumer Research
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New Directions in Consumer Research

Book Details

Format Multiple-Item Product
ISBN-10 1473911532
ISBN-13 9781473911536
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 7th, 2015
Print length 1408 Pages
Weight 2,700 grams
Product Classification: Market research
Ksh 130,500.00
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This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research.

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

Volume One: Practices

Volume Two: Sharing

Volume Three: Politics

Volume Four: Space 

 



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