New Influencers : A Marketer's Guide to the New Social Media
Book Details
Format
Paperback / Softback
ISBN-10
1884956947
ISBN-13
9781884956942
Publisher
Quill Driver Books, U.S.
Imprint
Quill Driver Books, U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 22nd, 2009
Print length
236 Pages
Weight
32 grams
Dimensions
22.90 x 15.30 x 1.70 cms
Product Classification:
E-commerce: business aspects
Ksh 3,250.00
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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.
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