New Media and Public Relations : Second Edition
2 Revised edition
Book Details
Format
Paperback / Softback
ISBN-10
1433116278
ISBN-13
9781433116278
Edition
2 Revised edition
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 28th, 2012
Print length
371 Pages
Weight
750 grams
Dimensions
18.10 x 25.40 x 2.60 cms
Product Classification:
Public speaking guidesSpeaking in public: advice and guidesCommunication studies
Ksh 7,000.00
Manufactured on Demand
0 in stock
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Quality
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Captures how the global adoption of social media in these years has changed the way organizations and the public relate to one another. In this title, scholars provide insights into how emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process.
The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.
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