New Media Campaigns and the Managed Citizen
Book Details
Format
Paperback / Softback
Book Series
Communication, Society and Politics
ISBN-10
0521612276
ISBN-13
9780521612272
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 17th, 2005
Print length
288 Pages
Weight
393 grams
Dimensions
23.00 x 15.30 x 1.60 cms
Product Classification:
Political structure & processesPolitical campaigning & advertising
Ksh 4,900.00
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Technological innovations can alter the organization of power in politics, and it is difficult to distinguish political systems from their communication technologies. This book explores how political organizations use new information technologies to construct public opinion, and analyzes what it means to be a citizen in a modern, representative democracy.
The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.
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