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New Media Technologies and User Empowerment
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New Media Technologies and User Empowerment

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Book Details

Format Hardback or Cased Book
ISBN-10 3631600313
ISBN-13 9783631600313
Edition New
Publisher Peter Lang AG
Imprint Peter Lang AG
Country of Manufacture DE
Country of Publication GB
Publication Date May 13th, 2011
Print length 320 Pages
Weight 550 grams
Dimensions 22.00 x 15.40 x 2.40 cms
Ksh 9,700.00
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Recent developments in new media have led to the rise of what has become known as 'social media'. In this title, the shift towards mass self-communication has lowered the technological thresholds for everyday users to connect and to become 'produsers' in media life.
Recent developments in new media have led to the rise of what has become known as ‘social media’. The shift towards mass self-communication has lowered the technological thresholds for everyday users to connect and to become ‘produsers’ in media life. However, the question is to what extent users interacting in this ecosystem are empowered – and not disempowered – to express their creativity and concerns and to obtain a prominent role in new media design and innovation.

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