New Online Retailing : Innovation and Transformation
Book Details
Format
Hardback or Cased Book
ISBN-10
3834923230
ISBN-13
9783834923233
Publisher
Springer Fachmedien Wiesbaden
Imprint
GWV Fachverlage GmbH
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Sep 28th, 2010
Print length
261 Pages
Weight
662 grams
Dimensions
17.70 x 25.10 x 2.50 cms
Product Classification:
Sales & marketingSales and marketingDistributive industriesRetail and wholesale industries
Ksh 8,100.00
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The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web.
The authors describe in detail what makes today''s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.
Get New Online Retailing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Fachmedien Wiesbaden and it has pages.
