New Perspectives in Luxury Branding
Book Details
Format
Paperback / Softback
Book Series
Emerald Gems
ISBN-10
1785608630
ISBN-13
9781785608636
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 29th, 2015
Print length
224 Pages
Weight
374 grams
Dimensions
16.70 x 24.10 x 1.80 cms
Product Classification:
Sales & marketing
Ksh 7,550.00
Manufactured on Demand
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This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands
Get New Perspectives in Luxury Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages.
