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New Product Development

By: USA) Kaynak Erdener (The Pennsylvania State University at Harrisburg (Author) , Nicholas Mills (Author) , Michael Z Brooke (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780789015662

Publisher: Taylor & Francis Inc

Publication Date: Dec 12th, 2002

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Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e

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