New Queer Television : From Marginalization to Mainstreamification

How televisual queer identities entered and transformed the mainstream.

Though queer critics and queer theory tend to frame queer identities as marginal, this edited volume draws attention to a dynamic field in which a wide variety of queer identities can be put on display and consumed by audiences. Cementing a foundational understanding of queerness that is at odds with current shifts in media production, contributors present a broad variety of queer identities from across a range of televisual shows and genres to reconsider the marginalization of queerness in the twenty-first century. Doing so challenges preexisting notions that such “mainstreamification” necessitates being subsumed by the cisheteropatriarchy. This project argues the opposite, showing that heteronormative assumptions are outdated and that new queer representations lay the groundwork for filling gaps that queer criticism has left open.
 

Though queer critics and queer theory tend to frame queer identities as marginal, this edited volume draws attention to a dynamic field in which a wide variety of queer identities can be put on display and consumed by audiences. Cementing a foundational understanding of queerness that is at odds with current shifts in media production, contributors present a broad variety of queer identities from across a range of televisual shows and genres to reconsider the marginalization of queerness in the twenty-first century. Doing so challenges preexisting notions that such “mainstreamification” necessitates being subsumed by the cisheteropatriarchy. This project argues the opposite, showing that heteronormative assumptions are outdated and that new queer representations lay the groundwork for filling gaps that queer criticism has left open. Thomas Brassington is a researcher whose work explores intersections of queerness and the Gothic in contemporary popular culture. Debra Ferreday is a feminist cultural theorist whose research concerns gender, feminist theory, sexuality, critical race theory, queer theory, and embodiment. Dany Girard is a queer researcher whose work primarily explores representations of gender, asexualities, and queer theory in television and film.