New Rhetoric, the : A Treatise on Argumentation
Book Details
Format
Paperback / Softback
ISBN-10
0268004463
ISBN-13
9780268004460
Publisher
University of Notre Dame Press
Imprint
University of Notre Dame Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 30th, 1991
Print length
277 Pages
Weight
832 grams
Dimensions
23.10 x 15.30 x 2.90 cms
Product Classification:
Semantics, discourse analysis, etc
Ksh 6,950.00
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The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaïm Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.
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