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New Rhetoric, The

By: Chaim Perelman (Author) , Lucie Olbrechts-Tyteca (Author)

2 in stock

Ksh 6,300.00

Format: Paperback or Softback

ISBN-13: 9780268004460

Publisher: University of Notre Dame Press

Publication Date: Sep 30th, 1991

Weight: 832 grams

Dimension: 23.10 x 15.30 x 2.90 cms

Category: Semantics, discourse analysis, etc

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The New Rhetoric is founded on the idea that since ""argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced"", says Chaim Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.

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