New Technologies and Branding
Book Details
Format
Hardback or Cased Book
ISBN-10
1786301970
ISBN-13
9781786301970
Publisher
ISTE Ltd and John Wiley & Sons Inc
Imprint
ISTE Ltd and John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 20th, 2018
Print length
224 Pages
Weight
454 grams
Dimensions
23.40 x 16.30 x 1.80 cms
Product Classification:
Small businesses & self-employed
Ksh 25,000.00
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Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
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