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New Venture Creation

By: Marc H. Meyer (Author) , Frederick G. Crane (Author)

2 in stock

Ksh 27,600.00

Format: Paperback or Softback

ISBN-13: 9781452257211

Publisher: SAGE Publications Inc

Publication Date: Feb 14th, 2013

Weight: 1036 grams

Dimension: 27.90 x 21.80 x 2.20 cms

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The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.

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