Newspapers : A Lost Cause? - Strategic Management of Newspaper Firms in the United States and the Netherlands
Book Details
Format
Hardback or Cased Book
ISBN-10
079235608X
ISBN-13
9780792356080
Publisher
Kluwer Academic Publishers
Imprint
Kluwer Academic Publishers
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 1999
Print length
260 Pages
Ksh 18,000.00
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This volume describes the developments in the newspaper industry in ten years to 1999, the impact of the Internet, and on newspaper publishing and places them in a historic context.
Preface. 1. The Newspaper Industry in a State of Flux. 2. The Economic Fundamentals of Newspaper Publishing. 3. The Industrial Context of Newspaper Firms. 4. Vertical Integration and Horizontal Mergers and Acquisitions. 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation. 6. Change of the Newspaper Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices: A. Data Gathering. B. Topic List Interviews C. Economies of Scale: An Empirical Investigation in The Netherlands. D. Local Newspaper Markets in The Netherlands. E. Minimum Efficient Scale in The Netherlands. F. Diversification of Newspaper Companies. G. Interview Extracts.
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