Non-market Strategies in International Business : How MNEs capture value through their political, social and environmental strategies
2020 ed.
Book Details
Format
Hardback or Cased Book
Book Series
The Academy of International Business
ISBN-10
3030350738
ISBN-13
9783030350734
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 22nd, 2019
Print length
249 Pages
Product Classification:
International business
Ksh 16,200.00
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The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business.
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