Nontariff Barriers : The Effects On Corporate Strategy In High-technology Sectors

Name: Nontariff Barriers
Brand: Taylor & Francis Ltd
SKU: 9780367014018
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780367014018

by Michael F. Oppenheimer

Book Details

Format Hardback

ISBN-10 0367014017

ISBN-13 9780367014018

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 7th, 2019

Print length 218 Pages

Weight 560 grams

Product Classification: United States of America, USA Politics & government Politics and government

KSh 30,950.00

Currently unavailable 0 in stock

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This book explores the impact of Japanese and European nontariff barriers (NTBs) on the international marketing, investment, and technology strategies of small- to medium-sized high-technology U.S. firms. The study documents a pronounced dichotomy between strategies of small and large companies that, to a significant extent, reflects the gap in the resources, bargaining power, and familiarity with foreign markets of these two groups. Conclusions concerning the efficacy of corporate strategies adopted are supported by an analysis of over 20 case studies. These strategies range from licensing agreements with local firms to use of a trading company or local distributor, formation of a joint venture with a local firm, and establishment of a wholly owned subsidiary in the foreign market.

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