Book Details
Format
Paperback / Softback
ISBN-10
3031209133
ISBN-13
9783031209130
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 13th, 2024
Print length
156 Pages
Product Classification:
Sales & marketingSales and marketing
Ksh 8,100.00
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0 in stock
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Quality
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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
Get Nostalgia Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer International Publishing AG and it has pages.
